Discover the true cost of fur in the fashion industry.
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Discover the true cost of fur in the fashion industry in...

Real Fur

Real Fur
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The fur industry wants you to believe that there is nothing you can do stop animal cruelty. But it's possible to influence lawmakers with just your signature. Join our movement and help us ban forever from Canada. Become a part of history and make Canada fur free!

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You can help the cause by donating to the film and our supporting charities. 30% of all donations will go towards animal rights charities. With this donation we will be able to finish the film and make sure that it's seen by as many people as possible.

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Synopsis

Animals are killed for fur each day.

REAL FUR follows the personal journey of director, Taimoor Choudhry, from a typical uninformed individual wearing a fur trimmed jacket, to becoming a mindful and educated consumer through his conversation with animal rights experts and lovers.

Synopsis

With no national regulation, fur farms are fraught with injustice.

We seek out a cross-section of animal justice activists, asking what inspired them and why they’ve dedicated their lives to ending the senseless cruelty inflicted upon creatures like foxes, mink, coyotes, lynx and several other species.

Synopsis

Join us in our campaign to give our furry friends a voice!

Follow these key activists as they tell their stories. They further inspire our director in his quest to give a voice to voiceless, and expose this cruelty to a broader audience.

How you can make a difference.

Be a voice for the voiceless.

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Make Fur Farms History.

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Director's Statement

Taimoor Choudhry

I decided to make a film that captures my own journey from uninformed consumer to conscious one; a film aimed at making a difference to the lives of millions of animals that suffer just so we can ‘look good’.  Only when enough of us refuse to buy into the killing will this enormously profitable industry change.

I decided that a movie on its own will not make the difference we need. We needed to start a movement that will change laws in Canada.

The film we are creating will empower the consumer to take action and bring change starting with themselves. Our call to actions will prove to people how simple it is to make a difference by just changing their buying behaviours.

Even though my film will, and sometimes quite uncomfortably, reveal my own ignorance and insensitive behaviour, I decided the only approach is complete honesty -- coming clean about my personal story from once flaunting fashion fur to now being horrified by the suffering animals endure. This is a film that poignantly unites animal lovers… and to achieve this, I’ve invited some other characters from a variety of backgrounds to come with me on this journey.

They too will share their own stories of transformation -- from ignorance or unknowing to full cognizance, refusal to partake and even open opposition.  Witnessing these characters’ personal journeys will bring it home that, while sometimes it takes great personal sacrifices, it’s essential that in building a better world, animal justice is an inextricable part.

"An impressive, gentle telling of a true story that everyone should hear so that they can make kind choices in fashion and life."
Ingrid Newkirk
President of PETA

Meet the activists

Lawyer, Executive Director of Animal Justice
Camille Labchuk

Animal Justice is Canada’s leading animal protection organization. A graduate of U of T’s Faculty of Law, she works to pass new animal protection legislation, pushes for the prosecution of animal abusers, and rights for animals in court. Her work includes documenting the commercial seal kill; exposing cruelty in farming, fur trapping and farming, protecting animal advocates, organizing campaigns against trophy hunting, circuses, zoos, aquariums, shark hunting, puppy mills and more. Her activities will be woven throughout the film.

President of PETA
Ingrid Newkirk

Ingrid Newkirk is the co-founder and President of PETA (People for the Ethical Treatment of Animals). 'Real Fur' explores Newkirk’s humble beginnings, when she was profoundly affected by an incident of cruelty toward a cat that she witnessed during her childhood. She later went on to volunteer with Mother Teresa in the leper colonies of New Delhi, India. This experience informed her view that anyone in need was worthy of compassion and support. Ingrid decided to dedicate her life to ending the suffering of animals. She began to open shelters for animals all over the world, and eventually went on to found PETA, which has served as a powerful force for change in the way humans treat animals. PETA has often highlighted the cruelty of fur in the fashion industry, by organising protests and advertising campaigns that garner worldwide media attention.

Fashion Consultant
Tim Gunn

Timothy MacKenzie Gunn is an American fashion consultant, television personality, actor, voice actor, and author. He served on the faculty of Parsons School of Design from 1982 to 2007 and was chair of fashion design at the school from August 2000 to March 2007, after which he joined Liz Claiborne (now Kate Spade & Company) as its chief creative officer. Over 16 seasons Gunn has become well known as the on-air mentor to designers on the reality television program Project Runway. Now Gunn is speaking up for animals again! But this time, Gunn wants you, the consumer, to know what animals endure in the name of fashion so that you can make informed decisions before buying clothing and accessories made from fur, wool, and leather. Gunn has become the latest celebrity to lend his voice to animals by narrating PETA’s new skins video which he sent with a personal appeal to Donna Karan and Giorgio Armani, who both use rabbit fur in their collections. His appeal has not fallen on deaf ears, as Donna Karan announced days later that her fall 2009 lines will be fur-free and that she has “no plans” to use fur in the future. With so many alternatives to fur, wool, leather, and exotic skins available, there’s no reason to wear animals. As Tim would say, “Make it work”!

Singer
Alissa White-Gluz

Alissa White-Gluz is a Canadian singer, best known as the lead vocalist of the Swedish melodic death metal band Arch Enemy. She has been living a vegan lifestyle since she was 18 years old. She received a Libby award from PETA for her work in an international campaign advocating against the hunting of Canadian seals. Alissa joins Real Fur Film to share an original song dedicated to animals.

Canadian Politician
Nathaniel Erskine-Smith

Nathaniel Erskine-Smith MP is a Canadian politician. A member of the Liberal Party, he is a Member of Parliament, representing Beaches-East York. On February 26, 2016, Erskine-Smith introduced Bill C-246, the Modernizing Animal Protections Act, to ban the import of shark fins and make Canada's animal cruelty laws tougher. The bill won support from EndCruelty, a coalition of Canadians who support stronger animal protection laws. Due to concerns from animal use lobbyists, the bill was defeated 198 to 84 at second reading. Two years later, a government bill addressing similar concerns was tabled by Justice Minister Jody Wilson-Raybould. She acknowledged Erskine-Smith's efforts as a precursor to the government's legislation. The defeat of Erskine-Smith's Bill C-246 led to the creation of the Liberal Animal Welfare Caucus in 2017. On September 5, 2017, Erskine-Smith wrote a piece in Now Magazine addressing his veganism and the importance of a social change towards the treatment of animals.

Fur Bearers Executive Director
Lesley Fox

Lesley Fox is the executive director for The Fur-Bearers and is passionate about wildlife. She also serves on the board of directors for the Society for Humane Science and is the president and board chair for the Alberni Community and Women's Service Society (ACAWS). Lesley is a certified Humane Education Specialist through the National Association for Humane and Environmental Education (NAHEE) and graduated with honours from the British Columbia Institute of Technology (BCIT) in Public Relations, Marketing Communications and Non-Profit Management. She is currently finishing her Bachelor of Arts in Interdisciplinary Studies at Royal Roads University and lives with her partner on Vancouver Island.

Animal Rights Crusader
Malcom Klimowicz

MALCOLM KLIMOWICZ has been a passionate animal rights activist and organizing member of the Kingston Ontario Animal Liberation Alliance (KOALA). With KOALA, Malcolm has focused on cruelty to animals at aquariums, particularly Marineland and has demonstrated outside fur auction houses. Recently helmed undercover the multiple cruelty violations against animals on some of Ontario’s industrial mink farms. After being inspired by an animal rights documentary, Inside Fur, he went undercover and filmed five fur farms. Currently, Malcolm faces up to 10-years in prison for exposing the cruelty that lies behind this industry.

Former Mink Farm Worker
Dan Starr

DAN STARR, previous employee on mink farms in the Fraser Valley, BC, is a whistleblower working to expose inhumane practices on these farms. Dan often worked on farms owned by his family, and the price he’s paid to go against his ‘family heritage’ is ostracization. Struggling since childhood with mental health concerns, Dan felt unemployable until he started work there. Like himself, he explains, many employees on the farms have issues... are desperate for work, may be abusing substances, or are illegal immigrants... and some actually enjoy the killing. “Fur farms hire such people because they’re less likely to protest the work, or disclose illegal practices.”

"Animals are absolutely sentient... They feel pain, they feel pleasure, they feel discomfort, they feel joy – just the same way that humans do."
Camille Labchuk
ANIMAL RIGHTS LAWYER, EXECUTIVE DIRECTORANIMAL JUSTICE
Our Production Crew

A dedicated team of storytellers

Arise Productions is an inclusive production, made up of diverse and creative storytellers. The one commonality is that we all share a love for those who are left in the margins. We root for the underdog. We fight for the sentient beings who cannot fight for themselves. At Arise Productions, our Mantra is  to be a voice for the voiceless.

Director/Producer
Taimoor Choudhry

TAIMOOR CHOUDHRY is a person of many talents, including being an airplane pilot. As General Manager and Creative Director of Damas-Pakistan, he expanded Damas to become the country’s largest diamond jewelry business. But he admits to barely being able to draw a straight line—even with a ruler. Undaunted, in collaboration with a range of talented artists, musicians & film makers, he continues to be highly successful in realizing his creative vision. 


After completing a BA in Economics & International Development at McGill, Taimoor studied lm at the NY Film Academy in LA. Then, with the express purpose of producing animal rights documentaries, in 2017 he completed a lm degree at Capilano University. In addition to his dream of building a first-of-its-kind animal shelter/hospital in Pakistan, he’s working with his extensive international network on promoting animal justice and contributing to Pakistan’s growing lm industry. He is committed to creating a legacy of documentaries and dramatic films to inspire future generations. Film credits [shorts]: D: Falling Into Malum; D: Real Fur [Cap U Grad project, 10’); AD/Producer: The Last Straw

Director/Producer
Taimoor Choudhry
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Co-Director/Editor
Inder Nirwan

Inder Nirwan is known for his work on Trophy (2016), Penitence (2010) and Paradox (2010). Inder Nirwan is a filmmaker/shooter/editor based out of Vancouver, British Columbia. He is skilled in both technical and creative workflows and specialized in engaging branded content for web delivery. His work includes short documentaries, narrative short film, branded product, and travel films.

Co-Director/Editor
Inder Nirwan
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Cinematographer
Mike McKinley

As a Director of Photography on both commercial and documentary films, Mike McKinlay has worked within the genres of verite, drama, historical, environmental awareness and wildlife production. During his 20 years as a DP Mike has carved out a respectable niche as a multi-award winning cameraman in the Canadian documentary scene - taking part in some of the top documentary stories spanning the west coast. Some of his most recent clients have included CBC, National Geographic, Netflix, National Film Board of Canada, Knowledge Network, and APTN.

Cinematographer
Mike McKinley
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Consulting Producer
Jack Silberman

Studied documentary filmmaking at MIT and has a Master’s Degree from Harvard University. He has produced, directed, and/or written more than 40 films for leading Canadian, US, British, and French TV networks well as for National Geographic, Discovery Channel, United Nations agencies, and others. His documentaries have won more than 60 awards and have been broadcast around the world. His production Island of Whales was narrated by Gregory Peck, broad- cast on PBS and won 17 awards, including the Gemini for Best Canadian Documentary. He directed 3 films - about orangutans, sharks, and dolphins - for the award-wining TV series Champions of The Wild. P/D/W: Bombies, P/D/W: Polio Hunters, P/D: The Vanishing Tattoo, P/W: Primates of the Caribbean.

Consulting Producer
Jack Silberman
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Associate Producer
Jason Chau

Is a producer, whose work has been featured on the CBC, CTV, Forbes, and Newsweek. He’s a big proponent of the independent Vancouver film scene. I directed and produced the critically acclaimed short-film “Yellow Stone” for the Vancouver Asian Film Festival, and I was featured in their calendar as “2019’s

Associate Producer
Jason Chau
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PR Consultant
Lucas Solowey

Lucas has worked professionally with celebrities, film directors, members of the media, athletes, politicians, businesses, and international NGO's for many years. His work has helped attract local, national and international attention for a variety of clients, including; non profit organizations, sustainable businesses and more. He is a passionate advocate for animals and is excited to help with the launch of Real Fur Film.

PR Consultant
Lucas Solowey
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Writer
Gillian Darling Kovanic

GILLIANDARLING KOVANIC isa multi-award winning director/writer/ producer who for over 25 years hascreated high pro le TV programs for national and international audiences. As anindependent lmmakerand previously as a creative producer with the NFB, Gillian’s lmshave appeared on Wild Discovery USA; Discovery Canada; CBC’s the Nature ofThings and Passionate Eye; Vision TV; Knowledge Network; TVO; NationalGeographic; PBS NOVA; Animal Planet; Canal+; Channel 4; the BBC; WDR Germany;NHK Japan & others.

Writer
Gillian Darling Kovanic
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Real Fur Blog

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